Repair Roundup Sept/Oct 2019

Repair: A Millennial’s Dream

By Troy Mason

While repair is a valuable service and one that can be easy to market, there is a new customer base out there to which it will especially appeal: millennials. There are so many benefits to repair, and there are so many reasons that wind-shield repair is appealing to them.

First, they care for the environment, and what better way to do so than to keep their windshields out of land-fills? Windshield repair is naturally green; it saves tons of glass—laminated glass, specifically, which is tougher to recycle. Why replace something that can be fixed and preserved?

Don’t forget safety; this generation ranks safety as a top requirement. Windshield repair preserves the factory seal on a windshield, and therefore is one of the safest options out there. Next, millennials often are very frugal and wise with their money. Windshield repair is no doubt much cheaper than a replacement—and often is covered in full by insurance.

So how do you market to this specific group? You’ll likely find them on social media—Facebook, Twitter, Instagram, etc. They’ll likely google “windshield repair” when they are in need of this service, so be sure you have a user-friendly website that can be found easily by this method.

You can also learn from fellow industry members at our upcoming “Focus on Repair” luncheon at Auto Glass Week™ in Indianapolis. The luncheon is open to NWRD members and will be held on Wednesday, September 4, at 12:15 p.m.

If you are not already a member and want to join, visit www.nwrassn.org to do so today.

TROY MASON is the chairperson of the National Windshield Repair Division of the Auto Glass Safety Council™ as well as CEO of Techna Glass Inc. in South Jordan, Utah. troy.mason@technaglass.com

To view the laid-in version of this article in our digital edition, CLICK HERE.

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